Dove is a well-known personal care brand owned by Unliever. We are given a brief to promote their new product line of shower gel. Since shower gel is used daily while the main feature of Dove product is Nourishing. Why don’t we nourish our friends by simply sending a message to cheer them up ?
“Nourish Daily” comes up as an idea of the campaign. After the users log in with Facebook/Twitter account, “Nourish Calendar” is generated automatically from your friends’ profile pic and give you a daily nourish target. Coupons is also appeared randomly in order to encourage nourishing.